Product Design
- Figma
- Design Systems
- Interaction Design
- Prototyping
- Wireframing
Available for new opportunities
Products that move
from idea to
impact.
Product Manager and UX/UI Designer with 3+ years owning enterprise products end-to-end - from spec and UX/UI design to development and rollout. Strategy, research, craft, and the design systems that scale them.
Product Design
Design Systems
User Research
UX Strategy
Selected Work
Things I've shaped.
Five projects across mediums - enterprise software, mobile, AR, hardware, and industrial design.
Enterprise · Parking & Traffic Control · Live Product
EAGLE
An enterprise platform for parking and traffic control - vehicle flow, billing, permissions, and allocation, all from one browser.
My current role at YSB Technology (Yaakobi Brothers Group): I own the product end-to-end, on my own - the industrial design of the physical terminals, their UX/UI, and the operations dashboard, from spec and planning to a deployed, exhibited product.
Read the case study
Industrial · Digital · Concept
LIGHT BOX
A smart lunchbox kit that tracks what you actually eat - hardware sensors paired with a companion app.
Read the case study
Mobile · Trust & Verification
TIIKITI
Designing a safer second-hand ticket resale experience. Verification, transparent pricing, buyer protection.
Read the case study
Mobile · AR & 3D · Concept
Cozzy
Virtual carpentry - design custom furniture in 3D, preview at home with AR before ordering.
Read the case study
Industrial · Educational
Dollybook
A graduation project that turns a beloved children's book into a tangible 3D therapeutic toy.
Read the case study
About Me
Hi, I'm Chen
Product Manager and UX/UI Designer with 3+ years owning enterprise products end-to-end - from tender and specification through UX/UI design, development management, and rollout. Curious, driven, and quick to learn, I'm at my best facing a new challenge: an out-of-the-box thinker and proactive self-starter who turns complex problems into creative solutions that drive measurable impact - higher adoption, improved conversion, and design systems that scale.
I am multidisciplinary by nature and wear many hats - from product strategy and UX/UI to industrial and visual design - leading research, managing development, coordinating with manufacturers and engineers, and presenting directly to clients. Open to opportunities in Israel and worldwide.
More about meWhat I Do
Capabilities
UX Research
- User Interviews
- Usability Testing
- A/B Testing
- Heatmaps
- Google Analytics
AI-Driven Design
- Claude
- ChatGPT
- Figma Make
- Midjourney
- Prompt Engineering
Product & Collaboration
- Agile
- Roadmapping
- Jira
- Cross-Functional Collaboration
Industrial & Physical Design
- Product & Hardware Design
- 3D / CAD Modeling
- Visual & Brand Design
- Manufacturer Coordination
- Prototyping
Experience
Where I've designed.
Two roles across enterprise SaaS, parking platforms, and digital marketplaces. Research-led, system-minded, business-aware.
Product Manager & UX/UI Designer
Ariel Wimasor · Yaakobi Brothers Group
- Lead a web-based parking & traffic-control platform integrated with on-site hardware (LPR cameras, controllers, barriers, payment terminals) end-to-end, as sole Product Manager.
- Write detailed specification documents and feature characterizations, turning tender requirements into clear scope for the engineering teams.
- Manage development in Jira - build and prioritize the backlog and define sprints, tasks, and delivery scope day-to-day with engineering.
- Define and ship core features, including a multi-level, role-based permissions and user-management system with granular access control.
- Design the product end-to-end - the operations dashboard and customer UX/UI, plus the physical entry, exit, and payment terminals - through to a deployed, exhibited product with a Design System across all touchpoints.
- Run data-driven UX research and experimentation, cutting user friction by 25%, and present directly to clients to turn feedback into product decisions.
CSM & Digital Product Specialist
ZAP GROUP
- Managed a portfolio of 20+ enterprise clients, driving 30% growth in product adoption through tailored digital optimization strategies.
- Led user interviews, heatmap analysis, and GA tracking, driving 15% increase in conversions.
- Produced actionable insights via dashboards and storytelling presentations to internal and client stakeholders.
- Bridged insights between customer needs and product roadmap, advocating for continuous iteration.
Education
M.A. in Design Innovation and Entrepreneurship
College of Management · 2019-2021
Multidisciplinary program integrating technology, business, and social innovation, with a focus on product strategy and startup development.
B.Ed.Des in Multidisciplinary Education and Design
Kibbutzim College of Education · 2015-2019
A multidisciplinary program integrating graphic and industrial design with educational methodologies.
3+
Years in Product Design
20+
Enterprise Clients
30%
Adoption Growth Driven
Let's work together
Open to Product Designer, UX Strategy, and Design Systems roles. Full-time positions in Israel or relocation worldwide.
Or reach me directly: digmi.design@gmail.com · 052-6788577